From decades ago up to the present, we´re envolved in the eclosion of digital telecommunicating. Since the popularization of Internet in the beginning of the nineties and it´s widespread uses, availability, and the access to big data, have grown very quiclky. This recent process, along with the multiple challenges inherent to human existance, have an extraordinary power to modify the management of people´s lives, their relationships, their businesses, and therefore, to intervene in the course of the whole of humanity. The possibility of an extreme immediacy in interactions, could be the biggest milestone in the search for velocity of the communicative process. However, the effects of this new phenomenon cover a wide spectrum: from granting users an organizational capacity previously unknown, to the complete opposite: operational paralysis.
It's possible that the human brain is already evolutionally adapting to these new situations, but the damaging effects of the overloading daily chores, the excess of objectives and requirements, the constant need to adapt to new environments and the countinuous desire for self-improvement begin to arise. New concepts, previously unknown, appear, such as technological sleeplessness, technological angst, technostress, technophobia, cyber diziness, Google effect, nomophobia, the imaginary call syndrome, the Windows syndrome (in reference to the Windows operating system) etc. The common denominator of them all is the anxiety generated by an inadequate management of the habits, direct responsable of this discomfort.
In words of David Puchol: Some basic data and statistical selection removed from recent different investigations will help us understand, in an acurate way, and in it´s whole dimension, the real impact that this sort of issues exert on the population, as well as noting this apparent contradiction that can be observed when comparing the prevalence and impact of these issues, and the resources that public administration put at disposal of the specialized profesionals to efficiently fight against these kind of mental problems, which has led numerous experts to consider Anxiety Disorders as the real silent epidemic of the XXI Century.
On the other hand, social life is not only composed by the relationships that we stablish among people in our moments of leisure , but, it also encompasses other personal and proffesional aspects. Companies, as in almost every area, are formed by persons, and, as such, there are relationships among them that go beyond common proffesional aims and objectives; they are partners in life at different levels. Therefore, a company is a challenge shared by people that not only provide their work, but also an extension of their life with the aim of achieving success in their business, translated into satisfying the market needs.